It’s tough to believe that anyone genuinely cares anymore, like if the emails and texts we receive are from a real person or computer generated. It’s a challenge to have anyone talk to you face to face without looking at their phone constantly. It’s nearly impossible to tell a story without someone one upping you with some outlandish story they found in comparison on social media…
However…This is a real, 100% true experience I had that I feel compelled to share. I wrote this letter to the owner of a car dealership….
Dear Mr. Hawkinson, (Bob Hawkinson of Hawkinson Nissan & Kia In Matteson, Illinois)
“I did consider leaving your car dealership on Saturday October 21st, 2018 because my husband wanted me to go to Ed Napleton in Elmhurst and purchase a 2019 Kia Sorento through union plus. This would have saved us $2000 than your in stock model. My husband of 16 years did not want me to purchase from a dealer alone and is extremely skeptical of “salesmen”. What I heard is “You are a dumb woman who can’t handle a man’s world.”
“In dealing with your staff, the future convenience factor is what sold me because my time is more valuable than money.
I did end up purchasing a 2019 vehicle (Kia Sorento)with your dealership…
Why this is such a big deal….”
“This is my first time ever purchasing a new vehicle from a dealer. We have not purchased a car since 2005 with Carmax. The last car I bought ON MY OWN was with $500 cash and the muffler was burnt to a crisp.
Why this is important…”
“Earlier that afternoon, I went to the KIA dealer in Orland ready to buy a car and the sales staff turned me off. I was treated with courtesy… until I advised I had a budget. The staff who were older than myself, made me wait for a long time to even talk to someone after that. Despite my having an appointment and I also confirmed my attendance to four annoying, impersonal texts and emails to ensure I attended this appointment.”
It seemed like none of that mattered.
The two staff, Felicia and Jason, were nice, but it seemed like cliche sales behavior that did not feel genuine. I am a business professional; however I am a full time mom on the weekends and I was wearing a baseball hat, jeans and a sweatshirt. Maybe because I looked like I was nobody important is why I was treated this way.”
“I gave them my license, which took like thirty minutes for her to return with. They finally pulled up a car for me to drive after a bunch of problems (excuses).”
“It was unexpectedly snowing out and freezing for October. The sales rep goes back inside again while I’m standing there alone freezing and under-dressed. I decided to get in the car and test drive the car around lot for two minutes. When I came back, the sales staff made a comment like I was going to steal the car”. (Please…Bye Felicia)
“Then she smugly suggested that I navigate outside ALONE in the huge lot in the snowing, cold, blustery weather to look for a car. This was bizarre, disrespectful, tacky and unprofessional. I felt like the two available sales staff did not want to deal with me because I was not financially worth their time.”
“I left this dealership emotional, discouraged and frustrated. I wanted to go home but I had to get this car situation done. My rental from my insurance lease time was up in 2 days. My last car was totaled in an accident down the block from house. (Someone was texting and driving and did not look up in time to see I was stopped & my turning signal was on to turn left down my block.)”
“I decided to try your dealership in Matteson. I called and Tricia texted me the address and she made me laugh, feel welcome and important.”
“That makes such a difference.
Tricia then looked up the model I wanted and let me know what you had in stock. Tricia then followed up with me via text to make sure I found your place and asked who my sales rep is. She said I’m in good hands with Chyma Radcliff and this team effort impressed me. This woman was the gatekeeper of this experience…”
“Your dealership seemed much busier than the Orland one, however your sales rep Chyma Radcliff took care of me immediately. Chyma’s professional attire and demeanor made a difference; but it was his genuine and stellar personality that sold me.”
“I told Chyma the same thing about my car budget as I did with Orland dealership. Chyma went and pulled two cars up immediately and had me wait inside until everything was arranged. Male or Female, this is a courtesy that is noticed! Chyma held onto my license but went with me for the drive immediately. HUGE DIFFERENCE! Excellent sales tactic.”
“Chyma thoroughly explained everything about both cars while I was driving. Chyma spent four hours with me on and off despite other customers coming in and he even managed my anxiety in dealing with my husband and made me laugh!”
“He didn’t push me or pressure me. He just listened, talked about other things with me and validated this decision. I FELT respected and like “I was a big deal”. Chyma truly seemed genuinely interested in my history and my gut told me to trust him. I find out he’s 24 and had only been working there for 10 months. I thought,”How does this guy/kid/millennial know how to treat women?”
Perhaps this was all bullshit and I’m a sucker…
“However, as a 44 year old woman from the Southside of Chicago who was fed bullshit for breakfast, lunch and dinner by men most of my life; I decided to believe my gut instinct that I wasn’t being tricked and he was being real.”
“Then I told Chyma he could go do other work and didn’t have to sit with me the entire time while they ran my credit etc.”
Chyma replied, “That would not be professional, this is a big deal for you.”
I almost started to cry because strangers don’t treat each other like that anymore. SOLD!
“Then I met with Chris Vanek, another millennial, age 24 (who was also excellent, professional, funny and knowledgeable) to go over all the paperwork, warranty and license plates information with me. You have no idea what a relief it was to hear all these benefits with all the car problems I have had and the inconveniences of getting cars fixed etc. I ended up purchasing this car alone without a co-signer. Therefore, my husband could not intervene. 😂”
“This “kid” ensured that I would be taken care of like I deserve to be and they would provide me a rental even if I needed an oil change or car repair. Hmmmm, another millennial that treats women as if we are a big deal. Or perhaps he just treats everyone that way…”
“When I finished with Chris, I could not believe that Chyma was still waiting for me on a Saturday night at 7:15pm with my new car on display despite your dealership had closed an hour+ before.”
“They also returned the rental for me with zero hassle! Your staff “made it happen.”
“I was so blown away with how I was treated at HAWKINSON NISSAN KIA in Matteson, Illinois. I’m sure I did not look very important but everyone treated me so exceptional and like a human being regardless of my appearance!”
“It is not easy to attempt to be an independent woman and make decisions for my family and about cars that I know nothing about. Your staff overall, very empowering toward women! Therefore, I would recommend your dealership, especially to a woman, to purchase a vehicle.”
Thank you for such an amazing experience.”
It did not take a lot of time to make the owner of this dealership aware of this exceptional experience. I wrote this letter and emailed it to him. That’s it.
We put so much effort into complaining when things go wrong but not much effort is put forth when things go good or beyond our expectations. If we all took the time to acknowledge and appreciate when people do a good job and treat others as human beings instead of spending that time complaining…this country would be a better place.
It seems everyone wants to blame the millennial’s, however I just met two who know what’s up and how to treat women. Or perhaps they treat everyone this way because of how they grew up.
Bottom line: Trust your gut, believe what you think you should do for yourself, even if your spouse disagrees and that there are truly good people in this world.
My spouse got over it….eventually.
He had to buy a new car soon after, which he did while I was away for weekend. I pointed out that “you just did the same thing I did.” He justified that he “did it with the mindset” that “it was for his side job”. Yea, being a parent 97% of the time while he pursues this side job is a side job as well. 🖕🏻
😜He did not say a word after that. 😜